Floriade targets Sydney-siders with singing stunt

Floriade, Canberra’s celebration of spring which showcases one million flowers in bloom throughout the city’s Commonwealth Park, targeted Sydneysiders with an activation to increase awareness of the upcoming 2014 event.

Working with Events ACT, Ensemble sent comic duo The Stevenson Experience to serenade Sydneysiders with love songs and flowers.

Floriade marketing manager Adelina La Vita said: “We are really excited to see how the general public react to this video – it’s a great example of how Floriade injects a vibrant dose of spring into Canberra every year

The Stevenson Experience also were sent on Ten’s morning show Studio 10 to serenade Ita Buttrose.

Ensemble Australia CEO Justin Ricketts said: “This is another great example of how Ensemble uses activations, content creation and media partnerships to create ideas that people choose to engage with.”

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Canberra Ensemble events Justin Ricketts Spring Sydney

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Che 15 Sep 14

*Floriade.

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