Floriade targets Sydney-siders with singing stunt

Floriade, Canberra’s celebration of spring which showcases one million flowers in bloom throughout the city’s Commonwealth Park, targeted Sydneysiders with an activation to increase awareness of the upcoming 2014 event.

Working with Events ACT, Ensemble sent comic duo The Stevenson Experience to serenade Sydneysiders with love songs and flowers.

Floriade marketing manager Adelina La Vita said: “We are really excited to see how the general public react to this video – it’s a great example of how Floriade injects a vibrant dose of spring into Canberra every year