Flourish PR appoints Phil Ceberano as creative director

Melbourne PR agency Flourish has appointed showbiz veteran Phil Ceberano as its first full-time creative director.

Ceberano, who was previously a band leader and karate instructor, joins the agency after working on a project basis for the last two years.

Flourish PR team

Ceberano, second from right, joins as creative director

The agency is owned and run by his wife Angela Ceberano.

The moves comes as the agency unveils a brand revamp carried out by design agency Yoke to promote an expansion of its services to include social media, community management, business strategy, creative services, communication workshops and personal branding.



As part of the expand offering, former Gold Coast magazine journalist Madeleine Gleeson has also been appointed as social media and content manager and ex Australia Post communications advisor Jackie Smiles as senior account manager.


Angela Ceberano said: “Traditional PR is where we started, but the lines of where PR starts and ends is very blurry nowadays, and that’s a good thing, as it allows us to be more involved with our clients and more accountable.

“We are no longer ‘just’ PR. We are a creative communications agency that understands business. We are passionate about exchanging stories, expressing ideas and sharing conversations.”

Flourish PR has also signed new clients since the beginning of the year including: Noosa Food and Wine Festival, The Art Cabriolet, Gabriel Cares and Doxa Youth Foundation, adding to its existing client data base of Luna Park, Guy Sebastian and Olivia Newton John Cancer and Wellness Centre.


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