State government flu campaign ads rolled out on escalator handrails
The New South Wales Government has targeted a new medium – escalator handrail ads – to support an educational campaign to promote flu shots.
Ad-Roller, which installs ads on handrails, which run in a continuous loop, has targeted shopping centres around New South Wales that also have a medical centre attached with the campaign.
The campaign promotes the importance of flu jabs, with one-in-five people contracting seasonal influenza and up to 800 individuals dying from the flu every year.
Ad-Roller Australia director, Armin Kuhestani, said the medium was effective because people spent an average of 30 seconds standing on escalators and travelators.
“Our technology was the perfect avenue to launch an education campaign to reach NSW Health’s target customers,” Kuhestani said.
“Some of those medically at risk will already be visiting the shopping centres to go to their doctor’s appointments and it also may be a reminder for those simply getting their groceries that they need to make an appointment for a flu shot.”
