State government flu campaign ads rolled out on escalator handrails

May 24, 2016 1:47

Ad roller flu The New South Wales Government has targeted a new medium – escalator handrail ads – to support an educational campaign to promote flu shots.

Ad-Roller, which installs ads on handrails, which run in a continuous loop, has targeted shopping centres around New South Wales that also have a medical centre attached with the campaign.

The campaign promotes the importance of flu jabs, with one-in-five people contracting seasonal influenza and up to 800 individuals dying from the flu every year.

Ad-Roller Australia director, Armin Kuhestani, said the medium was effective because people spent an average of 30 seconds standing on escalators and travelators.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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