Foodora and SBS partner to help bring food to the homeless

SBS and food delivery service Foodora have partnered to create the meal-for-a-meal initiative which allows people to donate money to feed members of the homeless community.

Meal-for-a-meal has been launched off the back of SBS’ documentary series Filthy Rich and Homeless which airs over three nights from June 27 to June 29.

The series aims to raise awarness of what being homeless is really like, by placing five rich Australians to live amongst the homeless community for 10 days.

People can then ‘pay it forward’ by donating meals to the homeless by adding a donation at the check out on the Foodora app or online.

Foodora uses its partnership with OzHarvest to donate meals.

Amanda McGregor, director of marketing at SBS, said in a statement: “SBS aims to provoke debate and inspire change about important national issues through our programs; in this case, raising awareness of the complexities surrounding homelessness, which affects over 100,000 Australians today, in Filthy Rich and Homeless.

“We are also committed to providing opportunities to allow audiences to further explore these challenging topics in a range of ways, and as such we’re proud to be working with Foodora to empower people to make a difference by helping those affected by homelessness through supporting OzHarvest’s important work,” she said.

Charlotte Rijkenberg, Foodora chief marketing officer, said: “Last year we were able to donate 10,000 meals to Australians in need via OzHarvest and our goal is to at least double that through the meal-for-a-meal initiative this year.”

The idea for the meal-for-a-meal initiative was collaboratively generated by SBS Australia and media agency Zenith, facilitated by Zenith Innovate.


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