Foodora and SBS partner to help bring food to the homeless
SBS and food delivery service Foodora have partnered to create the meal-for-a-meal initiative which allows people to donate money to feed members of the homeless community.
Meal-for-a-meal has been launched off the back of SBS’ documentary series Filthy Rich and Homeless which airs over three nights from June 27 to June 29.
The series aims to raise awarness of what being homeless is really like, by placing five rich Australians to live amongst the homeless community for 10 days.
People can then ‘pay it forward’ by donating meals to the homeless by adding a donation at the check out on the Foodora app or online.
Foodora uses its partnership with OzHarvest to donate meals.
Amanda McGregor, director of marketing at SBS, said in a statement: “SBS aims to provoke debate and inspire change about important national issues through our programs; in this case, raising awareness of the complexities surrounding homelessness, which affects over 100,000 Australians today, in Filthy Rich and Homeless.
“We are also committed to providing opportunities to allow audiences to further explore these challenging topics in a range of ways, and as such we’re proud to be working with Foodora to empower people to make a difference by helping those affected by homelessness through supporting OzHarvest’s important work,” she said.
Charlotte Rijkenberg, Foodora chief marketing officer, said: “Last year we were able to donate 10,000 meals to Australians in need via OzHarvest and our goal is to at least double that through the meal-for-a-meal initiative this year.”
The idea for the meal-for-a-meal initiative was collaboratively generated by SBS Australia and media agency Zenith, facilitated by Zenith Innovate.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Amanda McGregor
Charlotte Rijkenberg
Filthy Rich
Foodora
homelessness
SBS
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Zenith Innovate
Pretty sure that Virgin Mobile came up with #Mealforamean back in 2014.
https://www.virginmobile.com.au/contact-virgin-mobile-archived/media-centre-archived/press-release/MOVE-OVER-FOODPORN-THERES-A-NEW-HASHTAG-IN-TOWN/
MOVE OVER #FOODPORN, THERE’S A NEW HASHTAG IN TOWN
Virgin Mobile launches #mealforameal, a world-first initiative turning food pics into real meals for those in need
Monday, 14 July 2014: As part of their commitment to make mobile better, Virgin Mobile Australia are taking some of our silliest mobile phone behaviours and finding ways to make them better. The first initiative will target one of Australia’s most popular mobile behaviours – taking pictures of meals and sharing them via social media – and make it better by turning those pictures into real meals for those in need, together with OzHarvest. It’s called #mealforameal.
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