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Foot Locker runs sneaker art competition at ‘dire time for retail industry’

Sports shoe retailer Foot Locker has defended its decision to hold an off-beat sneaker art competition at a troubled time for Australia’s retail industry.

“What better time than now to engage with our customers,” Foot Locker’s marketing director Jessica Spee told Mumbrella.

The Foot Locker Art Prize saw artists enter a competition to create a sneaker-themed art piece culminating in an event held at the Art Gallery of New South Wales.

SapientNitro Brisbane, WeAreDigital Melbourne and DEC Communications Sydney were the key agencies involved. Foot Locker also partnered with deviantART, an online community of artists and art enthusiasts, represented by the sales house Populace.

The first prize of $50,001 went to Kalin Thompson, a 24-year old from Brisbane, for this effort:

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