Football Australia reveals major women’s football partnership with CBA

Commonwealth Bank (CBA) has been announced as the official naming rights partner of the Matildas, Junior Matildas and Young Matildas as part of a new partnership deal with Football Australia (FA).

The deal will see CBA become the largest investor in Australian women’s football, with an initial four-year partnership to see millions injected into elite and grassroots women’s football.

CBA has been a major partner of women’s cricket in Australia for over 20 years, and expects the new deal will make it the largest supporter of women’s sport in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.