Football Australia reveals major women’s football partnership with CBA
Commonwealth Bank (CBA) has been announced as the official naming rights partner of the Matildas, Junior Matildas and Young Matildas as part of a new partnership deal with Football Australia (FA).
The deal will see CBA become the largest investor in Australian women’s football, with an initial four-year partnership to see millions injected into elite and grassroots women’s football.
CBA has been a major partner of women’s cricket in Australia for over 20 years, and expects the new deal will make it the largest supporter of women’s sport in Australia.
The announcement comes in the lead up to Australia hosting the FIFA 2023 Women’s World Cup. Last week FA and Rebel signed an expanded multi-year partnership to foster the growth of women’s and grassroots football across the nation.
The deal also sees CBA become an official partner and bank of the Socceroos.
CEO, Matt Comyn said CBA wants to help ensure every girl and boy in Australia has the support to achieve dreams of playing at an elite level.
“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage. We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream,” he said.
“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe. Many players are now in some of the best leagues in the world which has helped put Australian football on the map.
“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”
The partnership with FA will also make CBA the official partner of the Female Football Awards, and naming rights partner of Matildas Fan Days. They will also become a partner of the MiniRoos.
FA CEO James Johnson said the CBA supports the federation’s 15-year vision for football in Australia.
“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands.
“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.
“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football. We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.”
Johnson revealed that FA will continue to work with Westfield, who has been a major partner over the past 13 years.
“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia.
“Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”
CBA group executive, marketing and corporate affairs, Priscilla Brown, added: “Through our support for women’s cricket, we have greatly appreciated and understood the significance of creating equal access and opportunity for all through sport.
“In taking our investment in Australian women’s sport to the next level, CBA and Football Australia have committed to helping players of all ages, genders and abilities to participate in one of the country’s favourite sports, football.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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