Ford continues aggressive pitch in ad directly comparing its Ranger to the Toyota Hilux

Ford is continuing with its aggressive marketing campaign promoting the Ford Ranger in an ad which directly compares the Ford Ranger to the Toyota Hilux.

Created by BlueHive, the new spot sees the Ford saleswoman character parking next to a Hilux in a hardware store car park.

In the ad she says “You know what I don’t get? Why on earth you would chose one of those over a Ford Ranger?” as she pulls in next to the Toyota vehicle. She takes further aim by saying the Ranger has more power and can tow a tonne more than the Hilux, adding “And besides it just looks the way a truck should”.

The car brand kicked off this marketing tactic in September last year with a campaign in which customers where offered $200 just to test driver its Ford Ranger as it sought to rival its competitor the number one selling truck Toyota’s Hilux.

The spot is currently running on free-to-air TV.


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