Ford Falcon Ecoboost wins Mumbrella’s Ad of the Month

A car ad featuring two cane toads, one of which is get high on its own back secretion has won Mumbrella’s Ad of the Month.

The commercial for the Ford Falcon Ecoboost aims to exemplify how quiet the car is with the toads believing they have more time to get off the road than they actually do.

The commercial, created by JWT Melbourne, initially ran online.


  • Executive Creative Director: Richard Muntz, JWT Melbourne
  • Creative Director: Jim Ritchie, JWT Melbourne
  • Creative Director: Rob Beamish, JWT Melbourne
  • Director: Chris & Lachlan
  • Production company: Exit Films
  • Post production: Iloura
  • Puppet makers: Glasshamerfx New Zealand

At the time of release, David Katic Ford Australia’s marketing director told Mumbrella it was “most successful viral video Ford has ever created” in Australia, however there were no plans to run the piece on TV. You have to understand the piece in the context of the medium it’s in. Of course it’s not something we’d put on TV.”

Ford Falcon Ecoboost was selected from Mumbrella’s Ad of the Month shortlist which included:

  • Swann Insurance – Freedom – CumminsRoss
  • Hungry Jacks – Nothing Naughty – Clemenger BBDO
  • Domestos – Phill is strong – Droga5
  • Carsales – More than a car
  • The Star – There will be stories – The Monkeys
  • Ford Falcon EcoBoost – Cane Toad Road – JWT Melbourne
  • Commbank – Concierge – M&C Saatchi

TV, cinema and the online video campaigns are eligible for the month in which they first screened in the public domain.

The winner is chosen by reader votes.

With the support of:

Dubsat logo Mumbrella


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