Former Bachelor Tim Robards steps up as the new Tim Tam genie
The Tim Tam genie has taken on a new form in Australia’s first Bachelor Tim Robards.
In a return to the tone of the original Tim Tam genie campaigns, this year’s explores the flirty and playful dynamic between the genie and its master, and positions the Tim Tam as a ‘relaxing’ and ‘irresistible’ indulgence.
In 2020, Arnott’s surveyed Australians on what they envisaged the modern Tim Tam genie to be like, and produced a campaign with a confident and charismatic female genie who grants three wishes to her canine master.
