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DDB/Track’s Craig Bailey joins Five by Five as ECD

Launch marketing agency Five by Five has appointed former DDB/Track creative partner Craig Bailey as the agency’s executive creative director.

The team (L-R): Craig Bailey joins Larissa Rembisz and Matt Lawton

Bailey joins the agency after almost three years with the DDB Group where he led customer experience, digital and direct for McDonald’s Westpac, BT and Volkswagen.

Prior to DDB Group, Bailey was creative director at Pusher, where he worked with clients including Lorna Jane, Goodman Fielder and Google Creative Labs.

Bailey will work alongside client director Larissa Rembisz and managing director Matt Lawton.

“We’re thrilled to bring someone of Craig’s calibre into the business. His well rounded experience, award winning pedigree and proven new business snaring history bodes well for the Australian arm of our network,” Lawton said.

“He’s a great believer in the integration of marketing disciplines and that fits perfectly with the way we plan and execute launch campaigns across digital and traditional channels.”

Bailey said he was impressed with Five by Five’s approach and values.

“The opportunity to collaborate across the offices on a mix of international clients, as well as our local accounts was too good to pass up,” he said.

“The existing client list in Sydney already includes a lot of brave challenger brands and I’m pumped to be leading the growth of the agency and its creative reputation.”

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