Former IAG and Mondelēz International talent joins Spark Foundry as chief strategy officer
Caroline Hugall has moved to media agency Spark Foundry as its new chief strategy officer, effective immediately.
The former IAG group brand strategy director and Mondelēz International senior planner for global brand strategy will be responsible for driving strategic direction for Spark Foundry clients, as well as shaping the visions and product of the agency’s wider strategy team.
Spark Foundry’s new chief strategy officer, Caroline Hugall
Hugall will be tasked with applying strategic thinking to develop and deliver original, go-to-market strategies and ideas.
Imogen Hewitt, CEO of Spark Foundry said Hugall makes work better by simply being in the room.
“Her experience is vast and varied, from building the strategy discipline in agencies to driving award-winning work in her client-side roles.
“Our leadership team and our incredible strategists are beyond excited to welcome Caroline. We know we are going to be working alongside the best of craft champions, who also happens to be a warm and wonderful human being.”
On her appointment, Hugall said she jumped at the opportunity to join Hewitt’s team.
“When you encounter likeminded individuals and agency cultures that share your high standard for quality work and your passion for strategy which draws on culture, connections and creativity, you follow them closely.
“I’ve held Imogen and the team at Spark Foundry in high regard for many years, so the opportunity to join the crew and contribute to their future growth and success is incredibly exciting.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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