Former Marketing Zoo directors set up own agency
Former Marketing Zoo directors Adele Te Wani, Rachael Egan and Vaughan Kerr have set up an agency called 31st:Second, which focuses on promotional, experiential and digital marketing.
It has signed up 20th Century Fox, Trivett Automotive and Seduce clothing as its foundation clients.
On the naming of the agency Kerr said: “Well, 30 second commercials can attract an audience. They have their place. But it takes other channels and forms of communication to truly engage an audience.
“Marketers have embraced the notion that we can’t ignore the 31st second and must include a combination of promotional marketing, experiential marketing and digital communication within the marcoms piece – which is our core business.”
The three left Marketing Zoo, a Sydney-based promotional marketing agency, this year.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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