Former News Corp CCO Sharb Farjami joins Foxtel
Foxtel has appointed former News Corp chief commercial officer Sharb Farjami as director of content commercialisation on the pay TV network’s content and wholesale team.
Sharb Farjami joins Foxtel after departing from News Corp earlier this month
Farjami departed News Corp at the start of August after two and a half years with the company.
Prior to joining News Corp, Farjami spent almost three years at Mindshare and before that he was the national sales director at Ignite Media Brands and has also worked at MTV.
At Foxtel, Farjami will be working directly with Deanne Weir, Foxtel’s recently appointed managing director of content aggregation and wholesale, to create new revenue streams for Foxtel and its content partners and will work closely with advertising partner MCN.
Weir said: “With an incredible portfolio of channel brands and the world’s greatest television programming, Foxtel has a unique opportunity to leverage its assets to expand and develop existing and new revenue streams for the business.
“We are delighted that Sharb is joining us to combine his wealth of experience with our brands and content to ignite our full commercial potential.”
Farjami said: “I’m delighted to join Foxtel at such an exciting time for the company; it’s new management team and the content industry in general. The quality of global TV has never been better and Foxtel is positioned perfectly to drive better outcomes for consumers and commercial partners alike.
“I’m also extremely happy to be staying within the broader News Corp family and be part of such an ambitious global media business.”
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