Former Seven WA and OMD bosses launch Perth based media and marketing consultancy
John Driscoll, the former boss of Seven WA, has joined with Angela Nutton to form Perth based media and marketing consultancy, Longreach Media and Consulting.
Driscoll departed Seven WA earlier this year after eight months as CEO while Hutton previously led OMDs West Australian operations.
John Driscoll and Angela Nutton have launched Longreach Media and Consulting
Nutton, who will lead the media division, said: “Our approach, before even discussing tools and resources, is to build a dedicated team who take pride in their work and are recognised by clients as genuine business partners.”
“With the increasing volatility and staff turnover in media departments, I believe offering clients a sense of stability, transparency and honesty is something that’s critically important.”
Driscoll, who spent most of his career at Western Australian agency Marketforce, said: “Our approach builds on Angela’s impeccable reputation within the industry.
“But what’s exciting as a new business is the opportunity to define our own staff philosophies from the ground up. Staff who share our vision will also share in the success of Longreach as we grow.”
The company has also entered into a media buying agreement with PHD, giving Longreach access to nationally negotiated media rates, research data, and back-end systems.
Headed by Driscoll, the consulting arm will provide a media and marketing consulting services to boards and CEOs.
“Boards are now wanting greater detail in relation to their media budgets, and whether or not they’re being spent in the best possible way,” Driscoll said.
