Former Sunrise producer Adam Boland returns to media with News Corp job
Former morning television producer Adam Boland is set to return to mainstream media, heading up online video at News Corp Australia, according to a report in The Australian.
Adam Boland to head online news at News Corp
The news of Boland’s return to media comes almost three years after he quit Channel Ten, where he was director of morning television, citing ill health. Around eight months later Boland published his memoir ‘Brekky Central’.
At the time ‘Brekky Central’ was published – the memoir, which details both his time at Seven and Ten, was rushed into bookstores following court action from Seven – Boland told Mumbrella: “The book certainly draws a line on my media career, I certainly will never return to commercial television.
According to The Australian, Boland will join News Corp as part of a 50/50 job share agreement with Sky News and will also spend time working on Sky’s weather channel.
Boland will work with Nicole Sheffield, managing director of NewsDNA, working on news.com.au and other brands.
Boland announced his departure from Seven, where he had been since 2000, starting as a line producer, in February 2013 and was, shortly after, announced to be joining Ten as the director of morning television, creating the short-lived Wake Up breakfast show and morning show Studio 10.
Following his departure from Ten, Boland shared his struggle with bipolar disorder with ABC’s Australian Story.
At the time his memoir was published, Boland told Mumbrella: “I know many people, particularly in television, who have succumbed to mental illness I think because they weren’t able to balance personal and professional. It can swallow up your life. I try to detail that and clearly I use myself as the example.
“I hope people, particularly in the media, walk away and say there are some valuable lessons in there about things that are more important than what we do each day. That said, I also try to make the case that television should be used for a lot more than making money.”
News Corp has been approached for comment.
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