Former UM media partnerships chief joins Xandr as ANZ MD

Zanda Wilson

September 9, 2021 9:41

AT&T advertising company Xandr has appointed Nicole Prior into the role of managing director for Australia and New Zealand, with her role effective 1 November.

Prior will oversee the Australian business operations and continuing the momentum that the team has established in building a premium Australian video marketplace, and will report to Xandr head of global regions, Jerome Underhill.

She brings extensive agency and broadcaster experience to the role, having served as chief media partnerships officer at IPG Mediabrands agency UM, and also held executive roles at MediaCom, Finecast, Ikon Communications, Ten and Seven.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.