Former UM media partnerships chief joins Xandr as ANZ MD

AT&T advertising company Xandr has appointed Nicole Prior into the role of managing director for Australia and New Zealand, with her role effective 1 November.

Prior will oversee the Australian business operations and continuing the momentum that the team has established in building a premium Australian video marketplace, and will report to Xandr head of global regions, Jerome Underhill.

She brings extensive agency and broadcaster experience to the role, having served as chief media partnerships officer at IPG Mediabrands agency UM, and also held executive roles at MediaCom, Finecast, Ikon Communications, Ten and Seven.

Prior said: “I am delighted to be joining Xandr as the company embarks on its next phase of development. Helping advertisers, agencies and publishers navigate their way through the seismic changes we are seeing across the advertising ecosystem is something I am passionate about. I believe Xandr is well placed to realise its own transformation in addition to that of its customers.”

Last month, Xandr expanded its premium video marketplace through deals with Australian broadcasters Nine, SBS, Seven, Ten and Foxtel.

Xandr has also appointed Masatsune Shironishi as managing director, Japan, with the appointment effective immediately.

Of the appointments, Underhill said: “Xandr has experienced strong growth across APAC as advertiser demand grows for premium, brand and privacy safe environments and publishers and broadcasters seek to meet that demand through partnerships with Xandr.

“These senior leadership appointments are reflective of the broader investments we are making throughout APAC to allow us to best serve our expanding set of customers.

“I am thrilled that Nicole will be joining our Australia and New Zealand business at such a pivotal time. Her deep experience within both agencies and broadcasters will prove to be invaluable as we look to strengthen our leadership position at the intersection of TV and digital.”

Xandr’s other recent appointments have included Tom Dover as director, video marketplace development for APAC.


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