Forward Agency adds four new clients to agency roster

Independent creative PR agency Forward has announced the addition of Magnum Ice Cream, Dove, Oliver’s Real Food and Snack Brands Australia to its growing agency roster.

The new clients are each strong competitors in their respective categories.


The Magnum win comes after the successful launch of the Magnum ‘Destinations’ range, which Forward plans to follow by working with the brand to define and activate its purpose in Australia. Forward will also be working with Dove to relaunch its purpose in Australia through an integrated influencer, earned and social campaign.

The agency’s work with disruptive fast-food company Oliver’s Real Food will relaunch the brand to reach active families looking for more nutritious and wholesome dining options on the go and the appointment by Snack Brands Australia will see Forward launch a new product with a campaign to create social and earned media buzz and sales

Of the new appointments, founder & managing director, Fergus Kibble, said “Brand purpose and sustainability are a significant focus as companies look to build consumer trust and drive preference in this decade of change. Our growing roster of sustainable and purposeful brands are leading the way with practical and meaningful initiatives to build reputation and create impact in their categories.”

“We are delighted to welcome these clients that share our values and seek to create positive and meaningful change.”

Last week Forward announce that it would be bolstering its senior executive team with the hire of former Herd MSL talent Lewis Shields as head of strategy and growth.

The agency is also in the process of recruiting several additional full time, flexible and freelance roles, including senior account executives, account managers and an account director


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