Forward Agency wins PR and influencer account for book publisher Mills & Boon

Book publisher, Harlequin Australia, has appointed Forward Agency to its public relations and influencer account.

The appointment will see Forward Agency work on Harlequin Australia’s Mills & Boon books, a publisher which specialises in romance and fiction novels.

Forward Agency will help the publisher attract Australian readers following the launch of a new book range early next year.

Adam Van Rooijen, head of digital and marketing communications, Harlequin said in a statement: “Following a creative pitch, we were sure Forward is the agency to help us to communicate the transformation of the Mills & Boon brand positioning in Australia.

“Fergus and his team had a clear understanding of where we are taking the brand, and a creative vision that we think will bring that positioning to life in a creative and engaging way. We are looking forward to working with Forward.”

Fergus Kibble, Forward Agency founder and managing director, added: “We are delighted that Harlequin has chosen Forward to help drive consumer engagement and conversation about the Mills & Boon brand in Australia.”

Forward Agency has worked with clients includingNescafé, Sunrice, KitKat and Uncle Tobys.


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