Forward Agency wins PR and influencer account for book publisher Mills & Boon
Book publisher, Harlequin Australia, has appointed Forward Agency to its public relations and influencer account.
The appointment will see Forward Agency work on Harlequin Australia’s Mills & Boon books, a publisher which specialises in romance and fiction novels.
Forward Agency will help the publisher attract Australian readers following the launch of a new book range early next year.
Adam Van Rooijen, head of digital and marketing communications, Harlequin said in a statement: “Following a creative pitch, we were sure Forward is the agency to help us to communicate the transformation of the Mills & Boon brand positioning in Australia.
“Fergus and his team had a clear understanding of where we are taking the brand, and a creative vision that we think will bring that positioning to life in a creative and engaging way. We are looking forward to working with Forward.”
Fergus Kibble, Forward Agency founder and managing director, added: “We are delighted that Harlequin has chosen Forward to help drive consumer engagement and conversation about the Mills & Boon brand in Australia.”
Forward Agency has worked with clients includingNescafé, Sunrice, KitKat and Uncle Tobys.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Looking forward to check the book next year.All the best!
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