Four Seasons and Hero Condoms take different approaches to cash in on Valentine’s Day

Four Seasons and Hero condoms have released new and diametrically opposed campaigns to counter the busiest baby-making time of the year.

Four Seasons’ new ad ‘Are You The Right Fit For Your Valentine?’ features women and men of all ages and backgrounds standing in front of a police-style line-up wall and answering questions to camera about an unknown subject.

While we don’t know the question, it’s immediately obvious that it offers at least two connotations.

The ad concludes with each of the interviewees hugging another to reflect their status as ‘real life’ couples.

The ad by Hero takes a more female-focused approach, spruiking the company’s status as charitable and community-driven, dedicated to stopping the spread of HIV by donating one condom to a developing country for every condom sold in Australia: “What if we told you you could make love and save the world this Valentine’s day”?

“Give her what she really wants for Valentine’s day…no wonder it’s the number one condom choice of Australian women.”



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