Four ways retailers can enhance their digital strategy for Christmas
Using search and social insights from seven major Australian retailers from Xmas 2015, Matthew Bakmaz reveals how marketers can succeed with strategy this Christmas.
Every year, right after Father’s Day, the first Christmas decorations begin appearing in stores and ads start appearing on our screens. Without fail, this is then followed by a stream of complaints about ‘Christmas Creep’ and the commercialisation of Christmas.
It is a fine balancing act for retailers, with the festive season being the key period for the industry.
Not only is December the largest month in terms of revenue for the clothing and accessories industries, it is also the largest month in terms of total visits to their websites.
If any retailer still hasn’t locked in their 2016 xmas plan they are royally doomed.
Cute and smart 🙂
So any reason why the “menswear is on the rise”? What sort of websites were they viewing when the rise started?