Four ways retailers can enhance their digital strategy for Christmas

Using search and social insights from seven major Australian retailers from Xmas 2015, Matthew Bakmaz reveals how marketers can succeed with strategy this Christmas.

Every year, right after Father’s Day, the first Christmas decorations begin appearing in stores and ads start appearing on our screens. Without fail, this is then followed by a stream of complaints about ‘Christmas Creep’ and the commercialisation of Christmas.

matthew-bakmaz-insights-analyst-at-connexity

It is a fine balancing act for retailers, with the festive season being the key period for the industry.

Not only is December the largest month in terms of revenue for the clothing and accessories industries, it is also the largest month in terms of total visits to their websites.

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