Four’N Twenty make home run partnership with Baseball Australia
Australian food brand, Four’N Twenty, is partnering with Baseball Australia.
The announcement:
Four’N Twenty, one of Australia’s most iconic food brands, has today announced a brand-new partnership with National Sporting Organisation, Baseball Australia.
Through this partnership, the food giant will be supporting Team Australia in their upcoming Asia Pro Championship in Japan (16th – 19th November), taking the Great Australian Taste overseas.
The iconic Australian snack has been hitting home runs in Japan since 2019, with baseball fans enjoying the classic Four’N Twenty meat pie at the Tokyo Dome.
“We’ve been keeping Aussie sports fans fed and happy for 76 years. Teaming up with Baseball Australia is a whole new ball game for us and we are so proud to be sharing The Great Australian Taste with fans all over the world.” says Anand Surujpal, chief marketing and growth officer at Patties Food Group.
“We are thrilled to bring the ritual of the game to the baseball community, and to celebrate the all-year-round fan favourite with Team Australia in Japan,” says Surujpal.
Baseball Australia’s chief executive officer, Glenn Williams says Baseball and Four’N Twenty make a lot of sense together.
“Four’N Twenty and sport have had a long history. Sport and pies go hand-in-hand,” says Williams. “It’s a quintessential Australian food served in local canteens in baseball clubs all across Australia. We are excited to share Four’N Twenty with the baseball world.”
Four’N Twenty and Baseball Australia are driven by a mutual and strong commitment to grassroot sports. There are over 40,000 active playing members young and old in the baseball community. Like so many sports, an army of passionate volunteers at the core of the sport. Australian baseball has seen particular growth in the women’s game in recent years, while baseball continues to be an expanded pathway for players to go to school abroad.
The partnership is testament to both sides’ dedication to fans and to community sport. For years, Four’N Twenty has been supporting grassroots footy with the Mark of the Week competition, open to players of all levels and ages.
Both Four’N Twenty and the Australian baseball team have tasted success on the global stage, with this partnership set to take both to the next level. Four’N Twenty has ingrained itself in sports across the world, being sold at basketball games and securing the spot of a true Aussie icon across the globe.
Ranked number 10 in the World and ahead of traditional powerhouses like Puerto Rico and Canada, Team Australia is coming off a quarterfinal appearance at the 2023 World Baseball Classic and have finished in the Top 6 at the 2019 Premier12 (World Championship) and U23 World Cup.
Team Australia’s star catcher Alex Hall said the partnership couldn’t be better matched.
“We’ve all grown up on the classic meat pie, at games as kids and on the way home from training sessions, so the whole team is pumped to have the backing of Four’N Twenty moving forward. Here’s to many more slices of success for Team Australia,” said Hall.
Source: Arize
