Fourth series of My Kitchen Rules the most successful yet for the Seven Network

My Kitchen Rules has made its most successful launch yet in its fourth series.

According to OzTAM data compiled by the network, it has scored a 51% commercial share and topped all key demographics, reaching a peak of 3.319 million viewers (metropolitan and regional markets) in its first week of three episodes.

Its national viewing figures (metropolitan and regional) are up 44% on 2010, up 33% on 2011 and up 9% on 2012.

“My Kitchen Rules is currently seen in 100 territories around the world and there is incredible interest in the format rights internationally,” Seven’s head of production Brad Lyons said in a statement



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