Foxtel and Seven lay out their strategies behind the cricket rights deal

April 13, 2018 5:18

Cricket is a far better sport for Seven than tennis said Seven’s CEO Tim Worner this afternoon, while Foxtel boss Patrick Delany sees the the rights deal with Foxtel and Cricket Australia announced earlier on Friday as being a key part of the subscription TV service’s growth strategy ahead of an IPO.

The deal, which Cricket Australia CEO James Sutherland said will deliver $1.182bn to the sport over the next six years, will see all domestic test matches and Big Bash Leagues games simulcast on Seven and a dedicated Fox cricket channel.

Tim Worner, James Sutherland and Patrick Delany at the Cricket Australia rights announcement

“This deal is the foundation of our company for the next five years. It’s going to guarantee audiences for the next five years,” Worner said.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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3 COMMENTS

Version 13 Apr 18

Interesting times ahead for Ten.

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Michael Landy 15 Apr 18

I think this is gonna be a great for cricket you know its a shame nine lost the rights but most of the time watching cricket it was just have an ad on nine now you can watch cricket on foxtel without hardly any ads

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elephant in the room 17 Apr 18

So is anybody going to point out that international cricket matches held in Australia are on the anti-siphoning list? What does the communications minister have to say?

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