Foxtel breached rules with marriage equality promo says ACMA

Foxtel has been found to have breached the rules for broadcasting political matter in its promotions from The Equality Campaign’s ‘Marriage Equality: It’s only fair’ series by failing to broadcast the ‘required particulars’ of the name of the person or organisation who authorised the broadcast.

The Australian Communications and Media Authority investigated the February 13 broadcast which comprised a 30-second  advertisement broadcast on Sky News during a program break in The Bolt Report and a 13-second information ticker looped across the bottom of the screen alongside news headlines and sports results.

The ACMA found the ad and ticker constituted political matter as they sought to influence public opinion on marriage equality and were broadcast at the request of Australian Marriage Equality Limited.

According to the ruling by the ACMA, the matter has not been disputed by Foxtel with Foxtel set to undertake work with producers of programming and associated advertising sales agents in relation to the broadcasting of political matter, and has implemented additional compliance controls to ensure channels not owned or operated by Foxtel meet the political advertising obligations.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.