News

Foxtel ‘devastated’ over Game of Thrones streaming meltdown

Foxtel has apologised after its streaming services collapsed during one of its key days of the year, the premiere of the new season of Game Of Thrones.

Foxtel Now launched under its new brand just a month ago, replacing Foxtel Play and the company’s previous failed joint venture with Seven West Media, Presto.

The Foxtel brand has recently been revamped

The seventh season of Game Of Thrones was a key part of Foxtel Now’s packaging strategy and marketing messages.

But as angry customers complained about being unable to watch, the company tonight issued an apology, saying it was “devastated”.

The company also appeared to blame the problem on global issues, rather than technical problems with its own infrastructure, although it did not go into details.

The statement said:

Game of Thrones Phenomenon Crash Sites Across the Globe!

Tonight’s global premiere of the new season of GAME OF THRONES has caused technical glitches around the world, with online sites crashing in the United States, Latin America and Australia.

The show’s producer and U.S. broadcaster, HBO, reported its technical systems could not cope and in Australia, the surge of demand for Foxtel’s recently launched online product, Foxtel Now, also experienced customer meltdown.

Foxtel spokesman, Bruce Meagher said tonight, “We are devastated that some customers experienced technical issues tonight. As was the case in the U.S. and Latin America, the unprecedented rush for a subscription just prior to the telecast, crashed the system. Foxtel engineers are working through the night to resolve the issue.

“It’s most unfortunate and we apologise to those affected. We are committed to resolving the technical faults immediately and together with our broadcast partners around the world, we are giving this the same degree of priority. We assure anyone impacted that they will be able to watch the first episode of Season 7 either On Demand or via one of our encore screenings throughout the week. We will continue to communicate with affected customers to ensure they are fully informed,” he said.

 

Foxtel also took a similar tack on Twitter, hinting that the problems had been “caused by tech glitches” in the episode which had been supplied by HBO.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.