Foxtel dominates Promax TV promo awards
Foxtel dominated this year’s Australasian Promax BDA awards for TV promos.
Campaigns to promote Foxtel ‘s various channels won a total of 18 golds. Among the winners for Foxtel was its promo for Tough Nuts on The Crime & Investigation Network and a promo for the new series of Australia’s Next Top Model on Fox 8.
Next came MTV with seven golds.
The best placed free to air performance was the ABC with four golds, while the top performing commercial free to air network was Seven with three golds – including one for Australia’s Got Talent.
The Ten Network picked up two, both for sports channel One.
Nine – which has recently been derided for taking inspiration for its promos from elsewhere – took home no golds at all
Ten’s much talked about Junior Masterchef promo was not included in this year’s awards although it aired on July 25, the very final day of eligibility for entry. However, it should still be eligible for next year’s awards.
A social media campaign by Ten which included setting up a “Bring Bob Back” Facebook page to promote the Hawke telemovie also got a mention.
The Gold and Silver winners (can also be seen as a PDF here):
- BEST TELEVISION IMAGE CAMPAIGN NAT GEO WILD Nat Geo WILD GOLD
- BEST TELEVISION IMAGE CAMPAIGN Movie People Campaign Showtime Australia SILVER
- BEST TELEVISION IMAGE PROMO NAT GEO WILD LAUNCH Nat Geo WILD GOLD
- BEST TELEVISION IMAGE PROMO FOXTEL Next Generation – Roadblock Area 51, FOXTEL Management Pty. Ltd. SILVER
- BEST THEMED CAMPAIGN CHANNEL 7 “AFTER THE TENNIS” Seven Network GOLD
- BEST THEMED CAMPAIGN TV1 Summer Image Campaign TV1 SILVER
- BEST ON-AIR PROGRAMME CAMPAIGN The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals FOXTEL Management Pty Ltd GOLD
- BEST ON-AIR PROGRAMME CAMPAIGN Come Dine With Me Australia Series 2 XYZ Networks LifeStyle Channels SILVER
- BEST NEWS & CURRENT AFFAIRS PROMO ABC – The Drum zspace GOLD
- BEST NEWS & CURRENT AFFAIRS PROMO ABC NEWS 24 LAUNCH PROMO BDA Creative SILVER
- BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd GOLD
- BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO Animal Planet – Human Prey Discovery Networks Asia-Pacific SILVER
- BEST REALITY/DOCUDRAMA PROMO FOX8_Australia’s Next Top Model Series 6 Launch Promo FOX8 | Foxtel Management Pty Ltd GOLD
- BEST REALITY/DOCUDRAMA PROMO Discovery Home & Health – Unlocking Autism Discovery Networks Asia-Pacific SILVER
- BEST INTERSTITIAL Giggle and Hoot “Lullaby” ABC Children’s Television with Conceptual Design and Art Direction by Zspace GOLD
- BEST INTERSTITIAL TOP GEAR NINE NETWORK AUSTRALIA SILVER
- BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMO AUSTRALIA’S GOT TALENT “JUDGES ARRIVAL” Seven Network GOLD
- BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMO THE HILLS GIRLS TAKEOVER MTV MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM SILVER
- BEST USE OF HUMOUR IN PROMOTION VH1 KARAOKE BABY GOT BACK MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- BEST USE OF HUMOUR IN PROMOTION SUMMER OF GOLF ONE HD SILVER
- BEST LEISURE & LIFESTYLE PROMO FOX8_Australia’s Next Top Model Series 6 Launch Promo FOX8 | Foxtel Management Pty Ltd GOLD
- BEST LEISURE & LIFESTYLE PROMO MY KITCHEN RULES “FOOD FIGHT” Seven Network SILVER
- BEST CHILDREN’S PROMO FOX8_The Ultimate School Musical Launch Promo FOX8 | Foxtel Management Pty Ltd GOLD
- BEST CHILDREN’S PROMO CHANNEL 7 “RATURDAY” Seven Network SILVER
- BEST DRAMA PROMO SHORTLAND STREET TVNZ GOLD
- BEST DRAMA PROMO CITY HOMICIDE “STILLS” Seven Network SILVER
- BEST DRAMA CAMPAIGN SPIRITED FOXTEL W CHANNEL WITH TACTIC GOLD
- BEST DRAMA CAMPAIGN THIS IS NOT MY LIFE TVNZ SILVER
- BEST MOVIE PROMO Max Payne Promo Showtime Australia GOLD
- BEST MOVIE PROMO The Strangers Promo Showtime Australia SILVER
- MOST CREATIVE USE OF TECHNOLOGY Pick your Party MAX with Jabba XYZ NETWORKS GOLD
- MOST CREATIVE USE OF TECHNOLOGY Weatherchannel.com.au Relaunch XYZ Networks; The Weather Channel SILVER
- BEST SPECIAL EVENT PROMO MTV PLUGS INTO DREAMWORLD MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- BEST SPECIAL EVENT PROMO LABELS MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM SILVER
- BEST SPORTS PROMO AUSTRALIAN SWIMMING CHAMPIONSHIPS ONE HD GOLD
- BEST SPORTS PROMO V8 SUPERCARS “PINK ID” V8’S TV SILVER
- BEST SPORTS CAMPAIGN SUMMER OF GOLF ONE HD GOLD
- BEST SPORTS CAMPAIGN A (Very) Short Guide to Vancouver 2010 FOXTEL SILVER
- BEST SPORTS EVENT PROMO A (Very) Short Guide to Vancouver 2010-LUGE FOXTEL GOLD
- BEST SPORTS EVENT PROMO V8 SUPER CARS “PINK ID” V8’S TV SILVER
- BEST MUSIC COMPOSITION Sydney Dance Company – Be Transformed Area 51, FOXTEL Management Pty. Ltd. GOLD
- BEST MUSIC COMPOSITION ABC3 CHANNEL ID ‘OLIVIA MERMAID’ Plasma for ABC3 SILVER
- BEST PROMO NOT USING PROGRAMME FOOTAGE FOX8_Australia’s Next Top Model Series 6 Launch Promo FOX8 | Foxtel Management Pty Ltd GOLD
- BEST PROMO NOT USING PROGRAMME FOOTAGE NG WILD LAUNCH Nat Geo WILD SILVER
- BEST SALES/MARKETING TAPE Comedy 2010 – shit office, great content The Comedy Channel GOLD
- BEST SALES/MARKETING TAPE NAT GEO WILD Nat Geo WILD SILVER
- BEST SPONSOR’S SPOT Sydney Dance Company – Be Transformed Area 51, FOXTEL Management Pty. Ltd. GOLD
- BEST SPONSOR’S SPOT Strongbow Summer XYZ NETWORKS SILVER
- BEST COPY/SCRIPT WRITING The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd GOLD
- BEST COPY/SCRIPT WRITING LABELS MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM SILVER
- AVID BEST EDITING The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd GOLD
- AVID BEST EDITING 7TWO TUESDAYS “BETTY MEETS JACK MEETS TONY” Seven Network SILVER
- BIG BANG & FUZZ SOUND DESIGN AWARD The Greatest Doctor Who Weekend of All Time UKTV GOLD
- BIG BANG & FUZZ SOUND DESIGN AWARD GLEE – CHANNEL TEN RADIO CAMPAIGN Channel Ten SILVER
- BEST INTERACTIVE PROMOTION Press Red – Weather Active Relaunch (red button application) for The Weather Channel XYZ Networks – The Weather Channel GOLD
- BEST INTERACTIVE PROMOTION NICK ON iTUNES Nickelodeon Australia SILVER
- BEST PROMO NEVER MADE IT ON-AIR 124 Channel Move Britney MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- BEST PROMO NEVER MADE IT ON-AIR 7TWO TUESDAYS “BETTY MEETS JACK MEETS TONY” Seven Network SILVER
- SOMETHING FOR NOTHING THE X FACTOR “BEFORE THEY WERE STARS” Seven Network GOLD
- SOMETHING FOR NOTHING SUPER NANNY TVNZ SILVER
- MOST INNOVATIVE PROMO The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd GOLD
- MOST INNOVATIVE PROMO The Crime & Investigation Network. Living With Murder Foxtel Management Pty Ltd SILVER
- BEST INTEGRATED MARKETING CAMPAIGN AWARD The Contender Australia FOX8 GOLD
- BEST INTEGRATED MARKETING CAMPAIGN AWARD Australia’s Next Top Model Series 6 FOX8 SILVER
- ME, MYSELF & I AWARD Vh1 Remembers the Time MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- ME, MYSELF & I AWARD SEVEN NEWS “DRUGS” Seven Network SILVER
- DISCOVERY ROCKET AWARD KYLE DOWNES MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- AUDIO NETWORK MOST OUTSTANDING PROMO OF THE YEAR FOX8_Australia’s Next Top Model Series 6 Launch FOX8 | Foxtel Management Pty Ltd GOLD
- AUDIO NETWORK MOST OUTSTANDING PROMO OF THE YEAR SEVEN TENNIS “ANDY RODDICK REVOICE” Seven Network SILVER
- BEST POSTER/OUTDOOR AD HUNG TVNZ GOLD
- BEST POSTER/OUTDOOR AD MTV EUROPE MUSIC AWARDS 2009- 100MT POSTER MTV World Design Studio SILVER
- BEST PRINT AD National Geographic Channel ‘My Space’ NATIONAL GEOGRAPHIC CHANNEL By Tactic GOLD
- BEST PRINT AD MTV EUROPE MUSIC AWARDS 2009- BLOW UP POSTER MTV World Design Studio SILVER
- BEST COLLATERAL MATERIAL TV1’s WONDERLAND 2010 CALENDAR TV1 AUSTRALIA GOLD
- BEST COLLATERAL MATERIAL NAT GEO WILD Nat Geo WILD SILVER
- BEST ON-AIR BRANDING DESIGN ABC NEWS 24 BDA Creative GOLD
- BEST ON-AIR BRANDING DESIGN The Comedy Channel rebrand 21-19 SILVER
- BEST ON-AIR IDENT DESIGN (IN-HOUSE) ALASKA STATE TROOPERS National Geographic Channel GOLD
- BEST ON-AIR IDENT DESIGN (IN-HOUSE) Channel [V] Presenters Search XYZnetworks SILVER
- BEST ON-AIR IDENT DESIGN (OUT-OF-HOUSE) ABC3 “Ben Superpower” ABC3 by TACTIC GOLD
- BEST ON-AIR IDENT DESIGN (OUT-OF-HOUSE) MTV Summer Idents MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM SILVER
- BEST PROGRAMME TITLE SEQUENCE DESIGN MTV STYLE MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- BEST PROGRAMME TITLE SEQUENCE DESIGN The Clinic zspace SILVER
- BEST DESIGN IN PROMOTION PROUDLY BROUGHT TO YOU BY AUTODFEOSXK8_The Contender Australia Launch Promo FOX8 | Foxtel Management Pty Ltd GOLD
- BEST DESIGN IN PROMOTION PROUDLY BROUGHT TO YOU BY AUTODMETSVK WORLD STAGE – OPENER MTV World Design Studio SILVER
- BEST ORIGINAL LOGO DESIGN FMC Logo Design MOVIE NETWORK CHANNELS by TACTIC GOLD
- BEST ORIGINAL LOGO DESIGN Who We Are Area 51, FOXTEL Management Pty. Ltd. SILVER
- BEST USE OF TYPOGRAPHY FOX8_Summer Image FOX8 | Foxtel Management Pty Ltd GOLD
- BEST USE OF TYPOGRAPHY Ripe ‘Clip of the Week’ XYZnetworks SILVER
- BEST 2D ANIMATION DESIGN The Wall The WORLD MOVIES Channel GOLD
- BEST 2D ANIMATION DESIGN ABC3 “Ben Superpower” ABC3 by TACTIC SILVER
- BEST 3D ANIMATION DESIGN MTV PLUGS INTO DREAMWORLD MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM GOLD
- BEST 3D ANIMATION DESIGN Vancouver Winter Olympics – Opener Ink Project Pty Ltd SILVER
- BEST WEBSITE DESIGN Who We Are Area 51, FOXTEL Management Pty. Ltd. GOLD
- BEST WEBSITE DESIGN The Nick Shack Nickelodeon Australia SILVER
- BEST USE OF SOCIAL MEDIA GIDDY UP! THE SEINFELD MARATHON TV1 AUSTRALIA GOLD
- BEST USE OF SOCIAL MEDIA ‘Bring Bob Back!’ – Hawke telemovie social media campaign Channel Ten SILVER
- CHANNEL BRAND OF THE YEAR STVDIO: SEE ART IN A WHOLE NEW LIGHT STVDIO GOLD
- CHANNEL BRAND OF THE YEAR ABC NEWS 24 BDA Creative SILVER
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What a wankfest. With so many awards, everyone must have got one.
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Foxtel???? What a total rip-off of the Grazia launch done under year ago
http://video.au.msn.com/watch/.....vc/x4ael5g
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This won best editing?
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@Axe – the consensus of opinion is that the overall level has indeed dropped over the past few years, leading to some fairly average work picking up Gold (and even Silver). Perhaps an approach whereby Gold/Silver, etc is only awarded if the collective scores of the judges falls within a certain range might help the wank factor…not up to scratch = no Award awarded for the category.
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Axe must work at Nine
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