Foxtel Media kicks goals with its 2024 AFL sponsor slate

Foxtel Media has locked down a number of high-profile brands as sponsors for the 2024 AFL season.

Sportsbet, Pointsbet, Maccas, KFC, Red Rooster, Sixt, KIA, Carlton Draught, McCain, Bunnings Warehouse, Coles, Host Plus, Industry Super Funds, Sony, Chemist Warehouse, NAB, Ford, Toyota, AAMI, Telstra, Musashi, Ashley & Martin, Steel Blue, Drummond Golf, NIB and Harvey Norman are all returning for the 2024 season.

Three new sponsors – GMHBA, Tradie Beer and Jim Beam – have joined the line up.

In addition, this season will include “squeezebacks”, a new asset that “allows non-AFL partners to integrate into live play,” as well as offering select quarter-time and three-quarter-time naming rights opportunities for brands.

“The 2023 season was the highest rating AFL season of all time for the Foxtel Group, and given how things have started, we’re heading towards another sensational season of sport,” said Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media.

“More excitement and value await players, fans and advertisers alike. Our world class technology across Foxtel Group platforms creates a premium experience for both viewers and brands.

“Following the success of first NRL round in Las Vegas, our expectations are high, and we’re pumped to create a more exhilarating experience for everyone.”




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