Foxtel launches Australia’s biggest audience measurement system

Nathan Jolly

October 26, 2023 8:00

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Foxtel has teamed up with Kantar Media to unlock viewing data collected from more than one million Foxtel set-top boxes, providing the largest-ever television ratings system seen in Australia.

The data will be taken from Foxtel subscribers’ set top boxes, using return path data technology, powered by AdvantEdge software from Kantar Media’s TechEdge software unit.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.