Foxtel launches ‘Express from the US’
Foxtel has begun a campaign to bring US television to Australian lounge rooms as soon as possible after the show goes live in the US. The ‘Express from the US’ campaign aims to no only increase Foxtel subscriptions but cut down on piracy of the network’s inventory.The announcement:
Foxtel’s express from the US campaign is putting Australian customers at the heart of global rollouts for some phenomenal dramas.
Today, Sons of Anarchy Season 5 starts on showcase just two hours after it launches in the US.
Next week, HBO’s Boardwalk Empire Season 3 will start on showcase on Monday at 5.30pm, just five and a half hours after the US premiere, and on Wednesday, Lost creator JJ Abram’s new series Revolution will premiere on FOX8 36 hours after its NBC debut.
If only they’d recognised this blinding customer need many years ago, maybe piracy interest and uptake would be less…
It took them how long to realise this- “Foxtel customers are television lovers so, as a company, we can’t expect them to wait for these highly anticipated international program launches”.