Foxtel launches Foxtel First loyalty program to encourage customer tenure
Foxtel has launched its first-ever loyalty program which will reward customers based entirely on tenure.
Foxtel First has four levels of rewards, based on length of tenure, each with different rewards.
Foxtel will now be rewarding customers for their tenure with Foxtel First
Bronze will reward Foxtel customers from 0-3 years, Silver for 3-8 years, Gold for 8-15 and Diamond for 15+. Each level will unlock exclusive benefits, no matter how much a consumer spends. The rewards will be available if a consumer has dropped their spending, and consumers who spend more on their account will not receive better rewards than ones on a lower pricing model.
Bronze rewards are experience focused, including tickets for sport and cinema events, such as cricket, A-League, and Grand Prix, as well as competitions to win tickets for exclusive experiences such as a meet and greet with the Paw Patrol stars at Sea World, including flights and accommodation.
Silver will offer exclusive viewing, including advances for some of Foxtel’s content, Gold will allow discounted iQ4 access and free multi-room set up, while Diamond will give customers free iQ4 set up and priority customer service.
All Foxtel First customers will receive a free movie upon sign up.
Foxtel CEO Patrick Delany said the scheme had been developed to respond to the demands of Foxtel customers who want to be rewarded for their loyalty to the company.
“Foxtel First is another step in our strategy to provide our customers with the best in TV and on demand all in one place, at the best value.
“The launch of Foxtel First is about recognising our customers’ loyalty based on how long they have been with us. It delivers customers more value through experiences and benefits which only get better the longer they have been with us.
“We have sourced great rewards for our customers through our network of partners across sports, cinema, music and TV. We’ve also lined up our best technology and priority service for our most loyal customers to make sure they are experiencing the best of Foxtel.
“The great thing about Foxtel First is it’s free to join and this is only the beginning. Foxtel First will continue to grow with more benefits and more rewards to be added in the coming months,” said Delany.
The program is free to join and allows instant access to rewards. As of yet, Foxtel Now customers will not have access to the rewards and neither will customers who access Foxtel through Telstra, which has its own rewards scheme. However, the subscription TV business will honour the tenure of consumers who switch from Telstra to hosting their account directly thought Foxtel.
The Foxtel First announcement follows on from a series of Foxtel developments in the last few months, including the relaunch of its entertainment and lifestyle offering, and the introduction of Netflix onto the Foxtel interface. Foxtel plans to continue to entice consumers into longer tenure with the introduction of more rewards and more incentives for its Platinum users, including Netflix subscriptions.
Well too late because when i put down comments along these lines you ignored them. Thats why you lost me as a customer.
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Bad idea and won’t last. Foxtel still has not learned anything. Keep Kayo Sports and get rid of everything else. No Foxtel IQboxes or even Fetch Boxes and stop trying to add integrated clattering stuff like Netflix, ABC etc
Amazon can take over HBO anytime when they want and anytime they want so even when Disney+ comes out forget about the drama and entertainment package.
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Smoke and mirrors. As a customer since the 90’s I rang to join and was told I was ineligible as ours is through Telstra. Doesn’t change that I have been a loyal customer for over 25 years. BS Foxtel!
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Bad idea and won’t last. Foxtel still has not learned anything. Keep Kayo Sports and get rid of everything else. No Foxtel IQboxes or even Fetch Boxes and stop trying to add integrated clattering stuff like Netflix, ABC etc
Amazon can take over HBO anytime when they want and anytime they want so even when Disney+ comes out forget about the drama and entertainment package.
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The best way to keep customers and get new ones is to drop the excessive cost of the platinum package. It would also be nice to be able to pick the channels you want rather than having 75% of the channels that you never watch forced upon you and making you pay for them
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Unfortunately to little too late. Lifetime customer who just couldn’t justify the expense
Downsized to kayo just for AFL
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What a surprise, a foxtel article and nothing but negativity.
People are never happy, even when getting free shit.
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Total agree
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Total agree
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I agree, have a choice of channels instead of being given channels in a package which you never watch. Complete waste
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That foxtel is a business that has to make money here and now. It’s nice to say ‘cut your prices’ but they’re not a Netflix where investors will pump money into a business that can’t make a profit. I really question the business sense of those in the ad industry when you see any post about foxtel full of these comments.
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Foxtel is a business that has to make money in the here and now. They aren’t a Netflix where investors will pump money in endlessly even if they bleed money and can’t make a profit… I question the business sense of those in advertising when I see any comments under foxtel news
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I have been with austar when it first arrived then the change to foxtel. I have received a free channel. I do think that you should be able to pick the channels you want as I pay for alot over 24 years. I’ve never had anything changed or rewarded for any of these years. Loyalty would be nice.
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Have been a Foxtel subscriber for around 14 years. I joined the Loyalty offer today.
I am eligible under the Foxtel Terms and Conditions and fit into their GOLD category. First up they are offering a no charge movie from their store, up to the value of $6.95. valid for 12months
I received an email from Foxtel confirming my membership for their Loyalty program.
To my surprise they state that my IQ set top box is not compatible to allow a movie
download. If you check Foxtel’s Terms they state quite clearly all you need is an
IQ box, they did not state an IQ model.
They then proceeded to upsell me to another, IQ box.
I feel that this is a marketing ploy to push existing customers up to the IQ4 box.
I have saved a copy of the Terms and Conditions, just in case they change them.
Foxtel made me an offer and I accepted, they have reneged on their offer.
I am extremely disappointed that Foxtel
have acted in this way. Neville
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Too right Keith. The CEO is obviously trying to
copy the Sky UK strategy of putting the ‘customer first’. Having worked abroad a lot there is no comparison between their service and the one Foxtel is offering…smoke and mirrors is a perfect description. Foxtel couldn’t care any less about their customers, they are dying on their feet and are desperate to retain as many customers as possible before the launch and takeover of platforms such as Disney!
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Well when you give nothing back to your loyal customers, that have paid hundreds and thousands of dollars for their service since it started, a little ‘thank you for making us filthy rich’ doesn’t go astray.
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