Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch

Foxtel Media has extended its partnership with Komo Digital to launch new micro-websites as a way of keeping viewers engaged while they watch sport.

The micro-websites, or ‘Engagement Hubs’, have been created off the back of Foxtel data showing that 92% of viewers are distracted by a second screen while watching TV.

A new 12-month deal with Komo will aim to drive more value for advertisers and viewers across Fox Sports and Foxtel Media more widely by featuring additional exclusive content.

The hubs will include competitions and games for viewers to take part in while watching from home. Foxtel Media said these live viewer interactions will give advertisers a significant opportunity to reach and build connections with potential customers.

The partnership and micro-websites also aim to gather rich first-party data and drive sales using Komo’s digital coupon technology.

The first micro-site to launch is The VB Hard Earned Hub, a platform where NRL viewers can predict which player will win the ‘Hard Earned Player of the Round’ award and enter to win the ‘Ultimate Grand Final Experience’.

Komo Digital CEO and co-founder, Joel Steel, said: “We are excited to extend our partnership with the team at Foxtel Media and contribute to enhancing not only the viewer experience but also provide greater value for their advertisers.”

“With almost every viewer on their phone while watching TV, broadcasters and brands need to embrace this change of landscape. By adding value to the viewer experience, brands can connect with the viewer on a deeper level, increase brand recall rates, improve the overall viewing experience, all while gaining measurable commercial outcomes.

“This is going to be an exciting 12-months for Komo, Foxtel Media, their partners and viewers. Our team of developers are continually enhancing our platform with new games, integrations, and most importantly for brands, live analytics and deep data user profiling.”

Foxtel Media head of digital – sport, Caitlin O’Meara, added: “Fox Sports has partnered with Komo a number of times and we are continually impressed by its technology stack, the ease of use and integration into our live broadcast.

“With stadium crowd limits capped or non-existent in some cases, it is now more important than ever to find new and innovative ways to connect and engage with the viewers at home.”

“The flexibility of the Komo platform enables us to easily create branded interactive games, content and competitions, gather live viewer sentiment and live data which can be extracted and spoken to across a broadcast.

“This is crucial to delivering value to our viewers but also importantly, to our brand partners. Being able to offer a more immersive connection between a brand and our viewers really sets us apart and enables us to generate commercial income not traditionally available through a broadcast.”


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