Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch

Zanda Wilson

May 5, 2021 2:20

Foxtel Media has extended its partnership with Komo Digital to launch new micro-websites as a way of keeping viewers engaged while they watch sport.

The micro-websites, or ‘Engagement Hubs’, have been created off the back of Foxtel data showing that 92% of viewers are distracted by a second screen while watching TV.

A new 12-month deal with Komo will aim to drive more value for advertisers and viewers across Fox Sports and Foxtel Media more widely by featuring additional exclusive content.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.