Foxtel Media boosts digital advertising with new appointments and department
Foxtel Media has announced two new leadership appointments to boost its digital advertising offering.
On Wednesday, the company confirmed Annie Griffiths as executive director planning and operations, advertising, while John Matthews has been appointed as executive director of advanced advertising in which he will lead a new department “created to drive the growth of digital advertising in the streaming age”.
Griffiths first joined Foxtel Media in 2020 in a strategy consultant role. In her new role, Griffiths will head up the company’s new three-year strategy with a strong focus on operational excellence and customer growth into 2028. She will also drive key strategic programs for Foxtel Media.
“We’re at an interesting moment in the streaming era and I’m happy to part of Foxtel Media’s evolution,” Griffiths said.
“It’s been a wild ride so far – we’ve taken some big swings, driven some industry-shaking initiatives, and it’s working: we’re leading the charge in shaping the future of advertising. We’ve adapted. And, while uncomfortable at times, it’s also rather exciting. Next stop: more watchability, more context, more proof of performance.
Meanwhile, Matthews most recently served as executive director of media and advertising at Foxtel Group and was part of the team who launched the Kayo Sports product in market.
“I’m thrilled to step into this new role and lead the charge in expanding our digital advertising capabilities across Foxtel Media’s platforms,” he said.
“As streaming becomes increasingly central to how audiences consume content, it’s crucial that we deliver innovative, data-driven solutions that meet the evolving needs of brands and agencies. I look forward to working with our talented team to elevate our digital advertising strategy, particularly through our first party data strategy for addressable advertising and by strengthening our third-party data partnerships, ensuring that Foxtel Media continues to lead in the digital space.”
In the new department, Matthews will lead a team of over 50 people, and oversee product roadmap and delivery, adtech, and data strategy for addressable advertising, as well as pricing, yield and inventory management.
“Foxtel Media is at the forefront of the streaming revolution, and the elevation of both Annie Griffiths and John Matthews to our executive team underscores our commitment to innovation and leadership in the digital advertising space.,” Foxtel Media CEO Mark Frain said.
“Annie has been instrumental in our transition to a streaming-led business, and her vision will drive our next phase of growth and operational excellence. With John leading our new Advanced Advertising department, we are poised to enhance our digital advertising offerings, leveraging cutting-edge data strategies and partnerships to deliver even greater value to our clients.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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