Foxtel Media boosts digital advertising with new appointments and department

Foxtel Media has announced two new leadership appointments to boost its digital advertising offering.

On Wednesday, the company confirmed Annie Griffiths as executive director planning and operations, advertising, while John Matthews has been appointed as executive director of advanced advertising in which he will lead a new department “created to drive the growth of digital advertising in the streaming age”.

Griffiths first joined Foxtel Media in 2020 in a strategy consultant role. In her new role, Griffiths will head up the company’s new three-year strategy with a strong focus on operational excellence and customer growth into 2028. She will also drive key strategic programs for Foxtel Media.

“We’re at an interesting moment in the streaming era and I’m happy to part of Foxtel Media’s evolution,” Griffiths said.