Foxtel ‘outgifts’ Santa’s elves in Christmas campaign
Foxtel has launched a new campaign to show how its Christmas offer is more generous than Santa’s elves.
The ad, titled ‘Unhappy elves’, shows Santa’s helpers in a factory moaning about how Foxtel’s new package is putting them out of work.
The ad was a joint effort between CHE Proximity and Clemenger BBDO Sydney.
CHE Proximity’s creative director Dom Megna said: “The Foxtel Elves were created to stand tall amongst the Christmas clutter. Foxtel have an awesome offer in play and as a brand dedicated to better entertainment it made sense to deliver this offer in the most entertaining way possible.”
