Foxtel picks exclusive launch partner for ads on BINGE
Foxtel Media has selected Magnite, the world’s largest independent omni channel, sell side ad company, as its launch partner for ads on streaming service BINGE.
The deal will enable programmatic advertising, giving brands access to inventory across its basic subscription tier on connected TV and over-the-top platforms.
BINGE rolled out ads in March and will now scale up, while offering advertisers enhanced targeting capabilities and programattic efficiency.
“We are excited to be leading the way in the Australian streaming landscape by working with Magnite to unlock programmatic demand across BINGE’s basic tier,” Chris Oxley, national head of digital sales at Foxtel Group, said.
“This collaboration allows us to further enhance our ad offerings and provide advertisers with access to BINGE’s premium audience at scale by providing advanced and effective targeting capabilities.”
As the streaming industry continues to evolve at an “unprecedented pace”, Oxley said the need for effective audience targeting and improved engagement is vital.
Juliette Stead, senior vice president and head of JAPAC at Magnite, added: “We are thrilled to be working with Foxtel Media and be a part of this great new offering.
“By integrating our programmatic advertising capabilities with BINGE basic tier, we are empowering advertisers to effectively reach their target audiences with greater efficiency.
“Together, we are shaping the future of programmatic advertising across the streaming landscape, and we look forward to delivering exceptional results for Foxtel Media and their valued advertisers.”
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