Foxtel’s entertainment streaming service Binge launches with packages from $10/month

Foxtel today launched its entertainment streaming service Binge with a reported 10,000 hours of content and packages from $10 per month.

The platform follows the success of Foxtel’s sports streaming service Kayo shares the same CEO with Julian Ogrin at the helm. Binge will charge $10 per month for one standard definition stream, $14 per month for two high definition streams and $18 per month for four high definition streams.

Ogrin is confident the platform can succeed despite launching into a saturated market, with Disney+, Netflix, Stan, Amazon Prime Video and the locally-owned broadcast video on demand (BVOD) platforms from each TV network already operating in Australia.

“This is a next generation streaming service that we want to go beyond providing the best content by creating an emotional connection with viewers based on unapologetic entertainment pleasure, a place you can escape to for that precious ‘me time’. We couldn’t be more excited to pull the curtain back and show Australia this incredible product,” said Ogrin.

“The time is right to unleash this new service providing Australians with the best in drama, lifestyle, reality and movies. With an amazing line-up of entertainment from the world’s best brands, Binge will have something for everyone, whenever you want to watch, on your favourite device. And with new content added daily, there will always be something fresh to enjoy.”

Binge offers a two-week free trial and no lock-in contracts. It leverages Foxtel’s content deals for local and global programming, including HBO, BBC, NBCUniversal and WarnerMedia. Launch shows include Westworld, Succession, Big Little Lies, Breeders and Mrs. America. The platform will also include evergreen content such as The Sopranos and The Office.

Movies and documentaries will also be available on the platform. Binge will use curated carousels to make user recommendations and allow users to save shows on Binge Lists.

“We have had time to observe and listen to what streamers want from their service. We know streamers can spend on average up to 10 minutes trying to find something to watch, with innovative features Binge will make the browsing experience easier, so all customers have to do is sit back and enjoy the shows and movies they want to watch,” said Ogrin.

Foxtel has struggled with several rounds of job cuts over the last few months. News Corp’s results information, posted last month, showed subscriptions at Kayo had also fallen off during the COVID-19 pandemic with the cancellation of live sport.


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