Frank PR secures Doughnut Time and Huxtaburger accounts

Frank PR has landed two new accounts, Doughnut Time and Huxtaburger.

The agency will be tasked with promoting Doughnut Time’s original and limited edition doughnuts as well as building the brand’s profile by putting on activations and stunts throughout the year.

Meanwhile, Frank PR will work with Melbourne-based burger brand Huxtaburger, to reinforce the brand’s experimental burgers by using influencers.

Frank PR has worked with the burger brand recently to create a Halloween inspired burger which featured edible mealworms and ant mayonnaise.

Laura Jones, joint managing director at Frank PR, said in a statement: “These two brands are delicious additions to our client base. We’re an office of foodies and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true.”

Laura Loubet, Doughnut Time marketing director, said Frank PR showed a high level of creativity in the pitch.

“2018 is set to be our biggest year to date so finding the right agency with ambitions as big as our own was incredibly important.”

Matt Fickling, CEO of Huxtaburger, added: “We first came across Frank when we partnered with Deliveroo for the Extreme Deliveries April Fool’s stunt. After that we knew we just had to work with them.

“The Bugstaburger was one of our most successful PR activations to date and saw Huxtaburger make the news across the world, from Japan to the US. Their approach to creating talkability works and we’re looking forward to dreaming up even more recipes and innovations together this year as we grow our business.”

Frank PR’s clients include 20th Century Fox Home Entertainment, Deliveroo, Royal Caribbean, TFE Hotels and Fiji Airways.

Laura Jones will be joining Mumbrella’s CommsCon on March 22 to discuss the future of creativity and creatives in PR and how the changing landscape will evolve.


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