Frank PR wins Invisalign’s communications account
Enero Group’s Frank PR has won the public relations account for orthodontic company Invisalign, Mumbrella can reveal.
Frank PR will handle Invisalign’s influencer engagement, ambassador placement, brand campaigns and communications strategy.
Karen McGoldrick, managing director at Invisalign, said in a statement: “Frank brought to the table strategy, creative ideas, ambition, as well as a team we knew we’d love to work with and so, we are incredibly excited about the year ahead.”
Laura Jones, joint-managing director at Frank PR, added: “As a consumer agency with beauty, trade, influencer and big brand building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability around, their innovative products.
“Over the next year we’ll be working hand in hand with Invisalign Australia to create campaigns that will get people talking, sharing – and, of course, smiling too.”
The win comes one month after the agency won Bethesda Softworks’, Doughnut Time’s and Huxtaburger’s PR accounts.
Frank PR’s clients include 20th Century Fox Home Entertainment, Deliveroo, TFE Hotels and Fiji Airways.