Frank PR wins Twentieth Century Fox Home Entertainment PR account
Frank PR has won the public relations account for Twentieth Century Fox Home Entertainment, following a competitive pitch towards the end of last year.
The consumer PR agency has previously handled several projects for Fox and is now working with the company on new to blu-ray, DVD and digital HD releases.
“We are very excited to be working with the Frank team and value them as a true partner to our fast paced business. In 2013 we had some great wins and we’re looking forward to a big year with an exceptional product line-up,” said Kristen McGrath, associate director of publicity and promotions at Twentieth Century Fox Home Entertainment.
The agency has also been appointed to assist with Fox’s social media channels.
Other recent wins for the PR agency, included the launch of Central at Central Park, followed by Sydney’s ‘Living Mall’ Christmas campaign; BPAY; and MCM Media.
“The new wins were a great – and busy – way to end 2013, and we’re looking forward to what 2014 is going to bring, with several opportunities already in the pipeline,” said Polly Atherton, General Manager, who moved from Frank UK to head up the agency in July last year.
“Twentieth Century Fox Home Entertainment”
But I thought they were calling themselves 21st Century Fox now…
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