Frank PR wins Veet

Reckitt Benckiser has appointed Frank PR to handle public relations for hair removal brand Veet.

The announcement:

Frank PR has been appointed by Reckitt Benckiser to handle the PR requirements for Veet, Australia’s leading hair removal brand, following a competitive pitch process.

Frank PR’s role will be to coordinate Veet’s annual PR strategy, including media relations activity and bigger creative activations designed to generate Talkability around the brand outside of beauty press.

Christina Scharer, Veet Brand Manager, said: “Frank PR’s creative and strategic response to the brief stood out amongst the crowd. We’re looking forward to seeing their ideas come to life over the next year.”

Myfanwy McGregor, Managing Director of Frank PR, said: “We’re delighted to be working with Reckitt Benckiser on such an iconic beauty brand.”

Source: Frank PR  press release


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