Free music download site Guvera appoints MySpace’s Rogin as head of sales
Guvera Australia, the new website offering free music downloads paid for by advertisers, has appointed Jonathan Rogin as head of sales.
Prior to Guvera, Rogin was national sales manager for MySpace Australia following a role as senior territory manager for MySpace in the US.
He has also previously been group sales manager for Fox Interactive Media Australia, senior account manager with the Walt Disney Internet Group and account executive with AOL Media Networks and CBS Sports Marketing.
Guvera is currently in beta testing phase and has so far signed up brands including McDonald’s, Mountain Dew, Johnson & Johnson, Bacardi, Harley-Davidson, Activision and Village Roadshow.
Its model works so that users provide their own detailed consumer profile in exchange for access to free content. Its official launch will be on March 30.
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This one will be good. The biggest local play in quite a while.
They’ve got cash and some people who have been around the block.
Be interesting to see how they finesse being a marketing program supplier to brands down there with the branded pens and embrodered tshirts and aggregating an audience they can sell to the brands.
Whatever anyone thinks the value equation to the brands and the audience will be, the slippery spin so far doesn’t feel that good – too much koolaid and not enough organics and maybe the blackness will disappear at launch.
In a year or so likely to have morphed into something else.
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