Free-to-air TV networks cautiously welcome proposed changes to prominence and anti-siphoning laws
The Albanese Government has delivered on its election promise to safeguard Australia’s local TV industry, introducing new legislation overnight that would see free-to-air broadcasters handed advantages for their apps on connected TV and their bids for coveted sports broadcast rights.
Minister for Communications Michelle Rowland is expected to introduce a bill to parliament this week that would require smart TV manufacturers to meet “minimum prominence requirements” that would ensure Australian broadcaster’s streaming apps, like 9Now and 10Play, appear first in searches on smart TVs.
