Free TV revenue bounces back but Ten pulls out of info sharing
The free TV networks have bounced back from last year’s ad revenue decimation, numbers released by Free TV Australia today reveal.
However, a spat over the data collection has seen Ten pull out of the process, meaning this could be the last time the numbers are available.
The first six months of this year saw revenue rise by 17.8% compared to the same period last year.
According to the data, the three networks received a total of $1.822bn for the first six months of 2010. In the same period last year, that revenue had declined to $1.547m.
I thought TV was dead??
Dead, buried, cremated. Well, after Masterchef finishes that is.
I can see the mini series in the offing.. Channel Lazarus…
Now between us all we should be able to come up with a prospective cast for all the identities. Who will Mel Gibson play? Kerry packers Ghost maybe.
Not in the eyes of the advertisers!!!
TV won’t die, it will just become less of a must-have in the future mix of marketing.
18% YOY growth – absolutely amazing for a medium that is allegedly irrelevant in the life of Joe Schmoe.
Thank God Stephen Conroy rushed to the rescue of Free TV with that $240m.
That’s looking like money well spent, isn’t it?
The doomsday merchants (web sales folk) must be spewing!
SOCIAL MEDIA 4EVA!
Very quiet in here all of a sudden. Where’s all the digital and social guru’s gone?
3.7B pumped into TV in one year. Money talks, bullshit walks.
ANON333 – I guess while all this money was being made in TV, they were telling their 250 twitter followers what they had for breakfast.
Majority of advertisers expenditure are up YOY and booking forwards are at there longest in years due to the current demend… Television is dead? “Digital” you have got another thing coming if you think FTA Television is going anywhere…..
The launch of the digital channels increased offering and the launch of the all networks 3rd channel in 2011……
The one that that digital will never offer the advertiser is the emotional connection a TVC can create with a consumer……….