Free TV takes swing at Amazon over free cricket coverage

Nathan Jolly

September 8, 2025 10:50

Free TV takes swing at Amazon over free cricket coverage

Amazon Prime Video will air the ICC Women's World Cup for free.

The peak body for Australia’s commercial TV broadcasters has struck out at Amazon’s plan to offer all matches of the forthcoming ICC Women’s Cricket World Cup live and free to all Australians, saying the offering is a bait and switch.

Amazon’s Prime Video will offer live and free streams of all 31 matches in the upcoming tournament. Viewers must log in with a free Amazon account to access the matches — no payment or ‘trial’ period is required.

Free TV’s CEO Bridget Fair issued a press release over the weekend arguing that “Amazon says it will be making this tournament available for free, but we all know with Amazon there’s no such thing.”

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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2 COMMENTS

Marcus 8 Sep 25

Free TV make a very good point. it’s not like free to air networks are buying up Wallabies, Socceroos and Matildas games and putting them behind their own paywalls.

Oh wait.

1 Like

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Scolopax 9 Sep 25

Amazon… laughs haughtily at FreeTV in superior content and viewer numbers ha ha

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