Freeview CEO Liz Ross ends eight year tenure

CEO of Freeview, Liz Ross, is to step down after just short of eight years in the role, with Julie Flynn stepping in as interim boss while the group searches for a replacement.

Ross joined the consortium of the free-to-air networks in 2011, replacing inaugural CEO Robin Parkes. Previously, she had served with Fairfax as trade marketing and insights director.


Liz Ross Freeview

Ross steps down from Freeview after just short of eight years with the free-to-air body

Prior to Fairfax, Ross spent six years at News Ltd as integration director and media marketing manager. She also had stints agencies including Bray Media, AIS Media, Mitchell & Partners, Leo Burnett and Shipley & Ryan.

Ross said: “I am very proud of the achievements, innovations and the strategic evolution of Freeview over the last eight years under my leadership.  We’ve worked hard to ensure that every Freeview product is providing aggregated live and catch-up services for all Australian consumers.  I am happy to say that Freeview now leads the world with a product suite unmatched by any other FTA industry.”

Freeview’s Chair, ABC Chief Digital & Information Officer Helen Clifton said: “On behalf of the Board of Freeview we would like to thank Liz for her commitment to and passion for our industry. Liz has built Freeview into a well-recognised Australian entertainment brand.

“She has shown great leadership in bringing free-to-air broadcasters together to create a go-to platform for viewers looking for the best Australian and international content across our channels. Freeview will shortly begin a search for a new CEO to drive the next phase of growth for Freeview, continue to provide great access for viewers, and further unlock the value of the Freeview brand and HbbTV in this market.

“Former Free TV CEO Julie Flynn has kindly agreed to step in to an acting role to ensure it is business as usual while the Board conducts a search for a replacement for Liz. Julie was involved at the outset of Freeview so we will be in safe hands.”


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