Fremantle partners with Acast for podcast launch

Content giant Fremantle has partnered with Acast, with the podcasting business providing it with sales and distribution globally for its podcast titles.

The announcement:

Fremantle, global leaders in scripted and unscripted content, and the world’s largest podcast company, Acast, today announced a partnership that will further propel local development and production of premium audio-on-demand content in Australia.

The announcement marks Fremantle’s launch into the world of podcasting by its Australian division, selecting Acast to distribute and monetise its audio content to a local and global audience. Fremantle has been operating in the podcasting space since November 2018, when it launched its scripted podcast label, Storyglass.

Chris Oliver-Taylor, Fremantle CEO, Asia-Pacific, said: “This is a natural progression for Fremantle’s Australian team to link with Acast to bring our innovative programming and production techniques to the world of podcasting, mirroring the success of our international divisions that have been hugely successful in this growing and exciting genre.”

As Fremantle’s hosting and distribution partner, Acast will deliver the strongest technical infrastructure for Fremantleto manage, distribute and monetise its podcasting content across all major podcasting platforms. The partnership creates a synergy that combines Acast’s podcast and podcast advertising expertise with the production and audience entertainment experience of Fremantle.

Guy Scott-Wilson, Acast’s Content Director, said: “Our partnership with Fremantle reinforces Acast’s commitment to be the home of compelling independent podcast content in Australia.

There are so many exciting and important Australian stories to be told – we’re delighted to be working with Fremantle to tell and share them with the world through the medium of podcasting.”

Fremantle’s partnership with Acast commences with the launch of a new true crime podcast, Chasing Charlie, available from Monday 18th May. Further podcasts are planned to launch this year.

In Chasing Charlie, Melbourne private investigator, Julia Robson, retells a gripping eight-year manhunt that flung from Victoria across the globe. Narrated by Robson herself, the six-part docu-series, unfoils the masculine dominance of the true-crime genre by placing the unwavering PI at the centre of a cat and mouse game with a sadistic conman. With episodes dropping weekly, listeners deep dive into Robson’s quest to avenge the dozens of women psychologically and financially thwarted by the elusive Charlie. Her hunt will lead her face to face with the manipulative conman.

Chasing Charlie launches on Monday 18th May and will be available on Acast, Apple Podcasts or wherever you choose to listen.

Source: We Are Different PR media release


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