Fresh trio of clients for Zenith as agency proves its their cup of tea
Zenith Sydney has picked up the media accounts for three new clients, including Ekaterra’s Lipton and Pukka Herbs tea brands, as well as Mix & Match Travel and Edrington, which features Whisky brand Macallan.
The appointments are effective immediately, with Zenith Sydney leading the media planning and buying for Edrington’s brand The Macallan Single Malt Scotch Whisky.
Meanwhile, the agency will handle strategy, planning and buying for Ekaterra’s household brands Lipton Tea, and Pukka Herbs tea.
For Mix & Match Travel – a website that allows consumers to find and book great value flight deals across multiple airlines – Zenith Sydney has been charged with supporting the brand and its growth agenda in Australia.
The new account wins see Ekaterra, Mix & Match Travel, and Edrington joining the line-up of Zenith’s notable accounts, which include luxury brand Bottega Veneta, TEG Live, H&M and the SBS.
On the wins, Zenith Sydney managing director, Jonny Cordony, said: “Our goal is to continue to deliver on the core tenets of any great partnership – people, trust and delivery. These play a vital role in building and extending client relationships.”
“Zenith’s connection and culture at a global, regional and local level are what has led to many successful, long-term client partnerships. We are thrilled to have the opportunity to grow Zenith’s partnership with Edrington in the APAC region; and expand our relationship with Mix & Match Travel from New Zealand to now encompass ANZ. Our industry is built on relationships, and what we have shown to Ekaterra is our ability to deliver for brands. I’d like to thank our team for being such fantastic partners to our clients.”
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