Freshly launched It’s Friday adds Colonial First State as client
Independent agency It’s Friday, which was launched in January, has added Colonial First State (CFS) as a client.
The agency will be responsible for delivering a new brand platform and advertising campaign, the brand’s first since Commonwealth Bank’s sale of 55% in the group to global investment firm KKR.
It’s Friday CEO and founder Pete Bosilkovski said: “We are delighted to partner with Colonial First State. It’s a real privilege. Colonial First State is an iconic Australian brand that has helped more than three million Australians plan for their future and realise their retirement ambitions to date. The team have huge ambitions for growth, and we are excited by the opportunity to differentiate the brand by charging it with a new kind of energy in this category.”
Colonial First State chief customer officer Todd Stevenson added: “We are investing more than $430 million into the business over the next four years. The investment we are making into our brand is another way CFS is working to power the growth of the almost one million members who trust us to help with their retirement savings and investments.
“We want Australians to know that CFS and the financial advisers we work with can help them build their super savings and navigate the complexities of the retirement system and we’re absolutely delighted to be working with It’s Friday.”
It’s Friday recently launched its first campaign with foundational client Domino’s.
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