‘I love that your grandpa gets in on the action,’ Friendsurance promotes friends with benefits

Friendsurance Australia wants everyone, including granddad, to “get in on the action” as the company marks its local launch with its Friends with Benefits campaign.

The peer to peer insurance service’s first ad starts in a spa with a young man saying to his female friend:  “I’m so glad we are more than just friends, and that we are not exclusive.”

“I love that your grandpa gets in on the action,” a second women replies as the camera zooms out.

The grandpa responds with “yeah there is nothing better than friends with benefits”.

Founded in Germany in 2010 and backed by a number of major tech investors along with German government and European Community funds, Friendsurance announced it would move into the Australian market earlier this year.

The ad was uploaded to the company’s Facebook page with commenters claiming the ad “gives a whole new meaning to ‘friends with benefits'”.


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