‘I love that your grandpa gets in on the action,’ Friendsurance promotes friends with benefits

Friendsurance Australia wants everyone, including granddad, to “get in on the action” as the company marks its local launch with its Friends with Benefits campaign.

The peer to peer insurance service’s first ad starts in a spa with a young man saying to his female friend:  “I’m so glad we are more than just friends, and that we are not exclusive.”