News From beer to baby whisperers: Mumbrella’s ad of the month September 10, 2012 12:17 by Cathie McGinn 6 The contenders for August’s Ad of the Month include Carlton’s big Beer Chase ad, Dame Edna’s cameo for Jarrah, a retail ad for Ikea and the new campaign for Nutella. Also shortlisted are the deluxe ad for Foxtel starring Chris Hemsworth and a branding ad for the Australian Nursing Federation. The shortlist for August’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is next Monday 17th September. Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web. The shortlist for August’s Ad of the Month: Carlton – Beer Chase – Clemenger BBDO Melbourne Australian Nursing Federation – Positive branding campaign – Lawrence Creative Strategy Foxtel – Chris Hemsworth – Clemenger Sydney: Nutella – Morning Rituals – BMF Ikea – Baby Whisperer – The Monkeys Jarrah – Dame Edna – Naked [SURVEYS 31] Sponsored by: ADVERTISEMENT