News From beer to baby whisperers: Mumbrella’s ad of the month September 10, 2012 12:17 by Cathie McGinn 6 The contenders for August’s Ad of the Month include Carlton’s big Beer Chase ad, Dame Edna’s cameo for Jarrah, a retail ad for Ikea and the new campaign for Nutella. Also shortlisted are the deluxe ad for Foxtel starring Chris Hemsworth and a branding ad for the Australian Nursing Federation. The shortlist for August’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is next Monday 17th September. Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web. The shortlist for August’s Ad of the Month: Carlton – Beer Chase – Clemenger BBDO Melbourne Australian Nursing Federation – Positive branding campaign – Lawrence Creative Strategy Foxtel – Chris Hemsworth – Clemenger Sydney: Nutella – Morning Rituals – BMF Ikea – Baby Whisperer – The Monkeys Jarrah – Dame Edna – Naked [SURVEYS 31] Sponsored by: Cathie McGinn topics ad of the month, Advertising, Carlton, Foxtel, Ikea, Nutella, TVC Share Tweet Share Comments: 6 Add Comment Elizabeth Francis 10 Sep 12 Please please please let me know if it ever becomes possible to give a 0% vote for the Jarrah – Dame Edna – Naked ad. Reply Bing 11 Sep 12 The Jarrah ad isn’t an ad as such. It’s part of the online content – there is a load of it. Reply penny 11 Sep 12 Love this nutella spot, makes you want to go out and buy a jar, in fact i did and had some on toast for breakfast. Has lots of memories. My daughters loved nutella. Reply Anonymous 11 Sep 12 Beautiful spot. Reply Graham Nunn 11 Sep 12 A load of what, Bing? Reply Same Same 11 Sep 12 The only one that doesn’t feel familiar, one way or another, is the Carlton spot. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?