From beer to baby whisperers: Mumbrella’s ad of the month

The contenders for August’s Ad of the Month include Carlton’s big Beer Chase ad, Dame Edna’s cameo for Jarrah, a retail ad for Ikea and the new campaign for Nutella. Also shortlisted are the deluxe ad for Foxtel starring Chris Hemsworth and a branding ad for the Australian Nursing Federation.

The shortlist for August’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is next Monday 17th September.

Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.

The shortlist for August’s Ad of the Month:

Carlton – Beer Chase – Clemenger BBDO Melbourne

Australian Nursing Federation – Positive branding campaign – Lawrence Creative Strategy

Foxtel – Chris Hemsworth – Clemenger Sydney:

Nutella – Morning Rituals – BMF

Ikea – Baby Whisperer – The Monkeys

Jarrah – Dame Edna – Naked

[SURVEYS 31]

Sponsored by:

Cathie McGinn

topics ad of the monthAdvertisingCarltonFoxtelIkeaNutellaTVC

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Comments: 6

Elizabeth Francis 10 Sep 12

Please please please let me know if it ever becomes possible to give a 0% vote for the Jarrah – Dame Edna – Naked ad.

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Bing 11 Sep 12

The Jarrah ad isn’t an ad as such. It’s part of the online content – there is a load of it.

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penny 11 Sep 12

Love this nutella spot, makes you want to go out and
buy a jar, in fact i did and had some on toast for breakfast.
Has lots of memories. My daughters loved nutella.

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Anonymous 11 Sep 12

Beautiful spot.

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Graham Nunn 11 Sep 12

A load of what, Bing?

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Same Same 11 Sep 12

The only one that doesn’t feel familiar, one way or another, is the Carlton spot.

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