Frost to become The Frost Group with acquisition of The Nest

Vince Frost and Stuart Buchanan

Vince Frost and Stuart Buchanan

Sydney creative design agency Frost has acquired digital agency The Nest, expanding its digital offering and changing its name to The Frost Group.

Although The Nest will continue to operate independently, its 10 staff will move to Frost’s Surry Hills studio to provide the agency with a full in-house digital service.

Founder of The Nest Stuart Buchanan will become head of digital at The Frost Group.

Buchanan will work closely with executive creative director Vince Frost as well as Frost’s creative director Anthony Donovan. Buchanan will also sit on The Frost Group board.

Frost, who has been at the helm of his own agency since he moved to Australia in 2004, said: “The acquisition of The Nest has come at a time when digital is ever expanding in significance and crosses over into areas that we have traditionally owned. This move will feed the success of both Frost and The Nest.”

Buchanan, who founded The Nest in 2010, said the collaboration will help The Nest’s business to grow.

Frost has worked on Vivid Sydney, created a float for Mardi Gras and rebranded the Historic Houses Trust, among other things, and last year he won three Sydney Design Awards.

He joined Mumbrella for a live Google Hangout in April.



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